We’ve learned a lot about the supplement and nutrition industry over the many years we’ve spent building our company. Dissecting various companies, suppliers and manufacturers practices, we managed to collect the most valuable insights on how things work and where they need reform. Knowing who we are as people and now as a company, we formed a trustworthy blueprint that guarantees products that work and are good for you.
Every single ingredient in every single product has to be all-natural. We believe that naturally derived ingredients are holistically healthier for your body now and for your future. Too many products sacrifice long term health for short term benefits and that’s just not a philosophy we buy into.
Fundamentally, supplements serve a specific purpose such as better sleep, increased vitality, reduced soreness, enhanced longevity, or simply nutritional deficiencies. For that reason, every product we create starts with a specific goal in mind. To achieve our goals successfully, our research is supported by using only the highest efficacy ingredients to get the job done.
We don’t make compromises. Period. After many failed experiments and concessions made during the development and manufacturing of other products, we learned from our mistakes. With our standards now firmly in place, we only develop product and partnerships if we can be 100% confident that quality, efficacy and integrity align.
Early in our companies and product conceptualization, we would go through a vetting exercise of asking the question “would you recommend our product to a friend or family member?” Hard question to answer honestly for many companies, but by taking the intimate knowledge of our closest friends and family members, knowing things like eating habits, health concerns, emotional wellness, and even states of stress. We set out on a mission. To answer this question confidently, we knew it would require coming to an agreement on each individual ingredient and it’s purpose in our products. As a family company at the core, we strive to be the most trustworthy brand on the market.
Sure we could have repackaged off the shelf ingredients and formulations in the same old flavors that the big box companies are selling, but that is not going to cut it. For us, it’s about cutting edge quality. It’s not about margin or offering you a slew of products that you don’t need– It’s about giving you something that works better than anything else. As pioneers within our space, we aim to bring new experiences to your body and taste buds by using cutting edge science and natural products that will give you the edge you’re looking for.